How We Do It

Our work flow centers around building a true understanding of you and your business, then developing a strategy that will get you where you need to go.

1

Research

We can’t improve what we don’t understand.

We start with you and work to understand your goals, objectives, pain points, and roadblocks. We’ll diagnose anything and everything that may impact your company both internally as well as what’s going on externally in the market and with your competition. During this process we analyze your strengths and uncover key digital opportunities that will make a difference to your bottom line.

2

Strategy

What good are marketing techniques when you don’t have a strategy to guide them?

Once we understand where you’re at, we will build a strategy backed by our deep dive into research to get you where you need to go. We’ll help you think longer term – where do you want to be in six months? In a year? Then we’ll create a comprehensive action plan outlining the steps we’ll help you take to get there.

3

Implement

It’s time to put this strategy into action.

We’ll work with you to implement strategy, from

  • Discovery and onboarding to monthly meetings to review KPI progress
  • Website design and consultation to developing and launch your site
  • Researching industry trends and opportunities to implementing
    optimized content and tags within your website
  • Industry competitor analysis in google ads to launching high converting, well optimized ads

4

Refine

Data tells us what’s working and where there’s room to improve.

Successful strategy means creating a feedback mechanism that allows us to rapidly determine what’s working and what’s not. We install custom analytics and set regular meetings with you where we talk through what we’re learning. We not only pay attention to data and results, but work to understand them so that when needed, we can change course.