Our Approach to Digital Advertising
Every dollar you spend on digital advertising should have a reason behind it. We examine your business, your current digital presence and your competitors to determine which type of paid media advertising will be the most effective.
Initial Business Overview
A process to define business goals with clients and determine how we can best help you achieve those goals through a digital strategy. This is where our team meets yours and begins a highly collaborative and communication-based relationship.
We conduct market research to determine best audience segments and develop benchmarks that measure the success of the Pay-Per-Click campaigns selected. We configure tracking softwares to ensure all services are trackable and able to provide us insights on what is and is not working.
We begin executing Pay-Per-Click campaigns by developing landing pages, writing ads, bidding on optimal keywords, and managing audience segments. Our experts understand how to create compelling call-to-actions that highlight the value of your business’s goods and/or services.
Analysis and Reporting
We deliver a detailed report with data-driven insights included at the end of each month. The reports are reviewed collectively by our team and yours for a better understand how the campaigns are performing and what changes are needed for an even greater performance next iteration.
From the detailed metrics gathered, we draw impactful insights after analyzing the data for opportunity and improvement. With newfound information campaigns and strategies are adjusted increase effectiveness.