Local SEO
Improve Your Local SEO: 5 Factors That Help Your Business Rank Higher on Google
December 15, 2022
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Manufacturing and retail marketing that brings in more orders and quotes
We show you which ads, searches, and web pages led to real sales and quote requests, so you know what your money did. Then we put more into what works.
Join our roster of clients who have experienced:
2×
Named to BizWest’s Mercury 100 in 2024 and 2025
Member
Fort Collins Area Chamber of Commerce
4.9
Average Google rating, based on 30 reviews
Marketing for manufacturers, retailers, and sign shops
Many manufacturers, sign and fleet wrap shops, and store owners handle marketing on top of everything else. You make or sell something specific, and your buyers shop for it in a specific way. As a manufacturing marketing agency, we learn both before we touch your ads or your site.
A common complaint is traffic without sales. Visitors and clicks show up, but orders and good jobs don’t follow. Past agencies often reported on clicks and left owners guessing about what came back.
So the plan starts with how your buyers buy. We build around that and report on the sales and leads that come in.
Marketing services for manufacturers and retailers
SEO
Get found when buyers search for what you make or sell, with pages written about your actual products.
More about SEO
Google Ads
Pay-per-click search and Shopping ads put your products in front of people searching for what you sell, and we measure them by the sales they bring.
More about Google Ads
Conversion rate optimization
Turn more of the visitors you already get into orders, calls and quote requests.
More about CRO
Website design and development
Get a site that shows buyers the specs, portfolio, prices or product details they came for, and that you own.
More about website design
Email marketing
Bring back repeat shoppers and trade customers with email built with CAN-SPAM rules in mind.
More about email marketing
Our process for manufacturers and retailers
01
Step 01
Request your free Growth Map
Fill out the form and tell us what you make or sell. It costs nothing.
02
Step 02
We research and build it
We study your website, your search results, your competitors and how buyers look for what you sell. Then we build your Growth Map by hand.
03
Step 03
Go over it together
We walk through it with you in a free 30-minute meeting. You see keyword opportunities, how you compare with competitors and what each channel could bring in, including orders, quote requests and revenue. The Growth Map is yours to keep, with no obligation.
04
Step 04
Choose where to start
If SEO or Google Ads is the best first step, we say so. If it isn’t, we say that too. You pick a starting point that fits how your buyers buy.
05
Step 05
We run it and report on orders and quotes
We run the work and report on what you spent and the orders, quote requests or calls that came back. Then we keep improving it.
Not sure which service you need?
Start with Apex, our one-time, paid strategy project. It takes one to two months. You get an in-depth report and a phased plan with projections for your business. You keep the strategy, with no commitment after.
How we work with manufacturers and retailers
Reports on orders and quotes
Every report shows what you spent and the orders, quote requests or calls that came back. Clicks are not sales.
A plan built around your product
A sign shop, a parts maker and a retail store each sell differently. Your strategy fits how your buyers buy, with no preset packages.
You own your site and ads
Your website, ad accounts, Google Business Profile and data belong to you. That’s written into the agreement.
One contact who keeps you posted
You get one named contact and the same core team, so you aren’t spending your week managing an agency.
No long contract
After a four-month first term, you go month to month and can leave anytime. Stay only if the work pays off.
Results for manufacturers and retailers
★★★★★
“We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.”
Jeff Moore, PT DPT
CEO, Institute of Clinical Excellence
★★★★★
“These folks are organized, have great instincts for your specific market, and back everything objectively with numbers. If you’re looking for full service digital marketing, Brillity is your team!”
B
Brian Melrose, DPT
Onward Physical Therapy
★★★★★
“They have helped our team distill messaging, enrich our digital presence, and develop a complete digital strategy. I’d recommend them to anyone looking for digital marketing that delivers!”
Jesse Sullivan
Greeley Hat Works
Manufacturing and retail marketing FAQs
What does a manufacturing marketing agency do?
It brings in buyers for what you make through search, ads, your website and email. At Brillity, that means tracking the orders and quote requests marketing brings in, so you can see what’s working.
How is B2B manufacturing marketing different from retail?
B2B buyers often compare suppliers online before they request a quote, so your site needs specs and an easy quote form. Retail shoppers lean on reviews and listings. A B2B manufacturing marketing agency plans for both.
What should a retail marketing agency report on?
Sales. Reports should show what you spent and the orders or calls that came back, plus return on ad spend, which is sales earned per ad dollar. Clicks and impressions alone don’t show that.
How does sign company marketing work?
Sign and fleet graphics buyers want proof, so your Google Business Profile, reviews and portfolio need to be easy to find. Tight Google Ads targeting helps cut the small, poor-fit jobs that waste your time.
What do I need before running Google Shopping ads?
Your store needs accurate contact details, clear return terms and full prices with no hidden fees. Google’s Merchant Center policy can suspend accounts that miss these, so fix them before your products go live.
Get in touch about your business
The Growth Map is a free look at your website, search rankings, paid ads, site speed and local listings. You keep it whether you hire us or not.
1
Fill in the short form.
2
We build your Growth Map.
3
We walk you through it.