Who We Are

Brillity is my 12th company and is the cumulation of all I have learned. Within the company, I focus on:

1. Developing strategy for our clients.
2. Instilling our values and operating principles.
3. Developing and supporting our team.

I am an entrepreneur to the core, having pursued business as a platform to pursue ideas and opportunities to grow, explore, contribute, and chart my own course since 2001. 

My journey has been filled with success, failure, learning and tremendous growth, in all areas of life. Growth, a central theme and pursuit in my life, allows me to not only improve myself but also our clients and our team members.

I consider my greatest career accomplishments to be building an amazing team and developing meaningful relationships with our exceptional clients.

My passions include (but are by no means limited to) learning, fitness, neuroscience and how it can be applied to daily life, philosophy, science fiction, and spending time with my two children, Aiden and Aryanna.

I am innately curious and have accumulated lots of information through my research. So be prepared if you happen to mention a topic I am passionate about (see above of potential topics that could result in brain dump of fascinating knowledge and information).

I do a little bit of everything at Brillity. My primary role is managing the sales process, handling the experience someone has from first outreach to becoming a client.  I spend a significant amount of time nurturing Brillity’s relationships with partners, current and potential clients, networking groups, and Northern Colorado’s community as a whole.

I also help manage our web development projects, with a solid knowledge of WordPress and its backend, hosting solutions, and DNS (yuck). Derrick and I work together to build a great culture for Brillity through being living examples of the values and principles we have set for the team.

I love the relationship and rapid learning aspects of our business. Working with companies to help achieve a goal or objective is truly satisfying when it requires both of our teams to come together and accomplish something we could not have done alone. Getting the opportunity to meet such a variety of people has been rewarding in itself. I love learning about what people are passionate about and what their purpose is. Learning their ‘why’ helps me stay focused and intent on how we can best help someone. 

I was recently nominated for NOCO Style’s 30 under 30. I also spent time as the vice president for the American Marketing Association’s Colorado chapter as a volunteer, managing their board of volunteers . I currently serve as the vice president of a local BNI (Business Network International) and am a usual at both Fort Collins and Loveland Chamber of Commerce events.  I also completed the Fort Collins Chamber Leadership program in 2019-2020, which I recommend to anyone with a passion about our local community and resources.

Outside of work, I love basketball! I enjoy playing it, watching it (NBA, college, Olympics, as well as some of the street level stuff you can find on YouTube), analyzing it, reading deep analysis of the trends within the game, player’s contracts, etc. I am also a huge fan of Marvel comics and am a walking Wikipedia of Marvel knowledge.  Most weekends you can find me enjoying time with friends in either Old Town Fort Collins or LoDo Denver.

If you’re a client, potential client or just interested in Brillity/digital marketing, I am always happy to grab coffee, lunch, or a happy hour drink with you! Also, if you ever have a question about something digital, web development, or tech based, I am happy to provide information or point you in the right direction.

I lead the paid media efforts at Brillity, including Google Ads, LinkedIn Ads, and Facebook Ads. I also handle conversion tracking, site speed, and contribute conversion optimization perspectives. On the side, I bring some good and some outlandish ideas to the team as we are always thinking about how to work smarter.

I work well under pressure and thrive on the opportunity to grow and transform a client’s business. With paid media, the stakes are higher for clients and so is the potential immediate impact. Applying my digital expertise to drive success and growth for our clients is very rewarding, especially when we are having a positive transformative effect on how their company operates; fueling an internal company revolution, resurrecting a client’s company from Covid destruction, or powering a location expansion. It reinforces that my work is impactful and powerful.

The other thing I love about my role is that the field moves at a fast pace. To do my job well, learning and development are critical and constant. These are both luxuries of the job that I appreciate.

My biggest project involved bringing a client’s company back to life after the Covid death blow. The catch was we could only sell to 35 percent of their old market. With a solid strategy, thorough approach, and crisp execution we were able to succeed with 100 percent of the sales powered by paid ads. The bonus: The company restructured to a more profitable model before scaling back up and went from seven or eight employees back to its original size of 30+ employees.

I am a student of strategy and love a good deep strategy board game. If I am not working on playing board games, you will find me climbing at the rock gym. I’m a fan of a good nap, too.

Off the clock, I head to the hills for as much powder as I can find. Unless, of course, there’s no powder, then I head to the hills in my Lotus and enjoy the scenery. I consider myself to be a lifelong and dedicated “professional entrepreneur.” Licensed as an attorney in the state of Colorado (USA), I specialize in business and employment law and manage my own law practice in downtown Denver.

My consultation and advice come backed with my in-depth professional experience that spans hundreds of court trials, arbitrations, legal disputes, and business transactions as a partner level attorney as well as participating in domestic and international business deals.