Data-Driven Digital Advertising to Bring Your Ideal Customers to You
Our pay-per-click advertising services drive real business results – more awareness, traffic, conversions, and ultimately more profits.
Optimized Advertising for Real Results
With pay-per-click (PPC) advertising, we optimize your ROI by ensuring your customers see your ads in the right place at the right time. We use platforms
like Google Ads to display your brand to your ideal customers. Then we draw them in with persuasive ad creative that appeals to their interests, with a landing page that’s built to convert.
And with the data PPC generates, we’re able to continuously learn about your audience to refine and grow your results.
The Benefits of Pay-Per-Click Advertising
PPC advertising will
visibility and brand
Unlike other techniques,
PPC can be turned up or
down depending on
demand and capacity.
PPC advertising provides
tons of data we can use to
constantly improve our
techniques and drive
PPC advertising allows you
to target your efforts to
your ideal potential
Case Study: PPC Strategy With No Room for Error
After COVID hit, we revamped Xylem’s entire PPC ecosystem, cranking up all of our MVP keyword quality scores to 11 to account for their shift from B2B to B2C. Then we re-architected their shopping campaigns from the ground up with best practices. We also set up custom titles for their MVP shopping products. We needed our campaign quality to be perfect for MVP keywords because we were facing off against much larger, well-established companies.
In only two months, we saw huge gains:
Increase in Google
Increase in ROAS
(Return on Ad Spend)
for Google Ads
The right keywords to attract your ideal customers
We use a proven strategy to find and target the keywords that are going to get you the best results.
We take the time to understand your company and the service or product that makes the most sense for PPC advertising.
We create optimized keyword lists by considering cost per click, volume of searches, and likelihood that prospects are ready to hire you or make a purchase.
We further optimize strategy based on ease of sale close, search query intent, and desierability.
We use a unique strategy made up of a mix of core techniques and exploratory campaigns.
First, We mix core techniques with exploratory campaigns.
CORE: Most of our approach (90%) consists of reliable techniques informed by the latest research.
EXPLORATORY: A small part of our approach (10%) includes high-risk, high-reward techniques
By making room in your strategy for exploratory work, we open up the potential for big wins…or powerful learning opportunities.
Then, we analyze what’s working and refine our strategy.
While we watch and iterate on the success of core strategies, we’ll also assess those exploratory strategies. Then we will either move them into our list of reliable core strategies, refine them further, or stop them entirely.
This mixture of tried-and-true methods with higher risk, higher reward methods maximizes your results by providing data on bold techniques other agencies might not use then letting us adjust our techniques accordingly.
Online Advertising Across Every Major Channel
“Brillity is the best! We’ve used other firms with zero results. I had nearly given up on online advertising. With Brillity, there is no mystery how we continue to increase our business through our website.”
JIMMY BURDS, COLOGRAPHIC INC.
Let’s talk about how our Pay-Per-Click marketing services will transform your business.
Are you ready to learn how paid search techniques can grow your business? Let’s talk!