Summit Cabinet Coatings is a professional cabinet refinishing company specializing in transforming old, worn-out cabinets into beautiful, good-as-new pieces without needing costly replacements. Summit’s services include cabinet resurfacing and refacing, tailored to meet the homeowner’s specific needs and aesthetic preferences.
What sets Summit Cabinet Coatings apart in the industry is its commitment to using high-quality, durable materials that ensure a flawless finish that lasts for years. They focus on providing exceptional customer service and attention to detail, and they’ve earned a strong reputation in the industry.
Located in the heart of Colorado, Summit Cabinet Coatings serves Denver and surrounding regions. It targets homeowners, interior designers, and businesses that may be looking to enhance their spaces without breaking the bank.
Summit Cabinet Coatings was acquired by a new owner in 2024, who promptly hired Brillity Digital to assist with their marketing efforts. Specifically, we focused on their website, paid social media, and pay-per-click advertising.
The Challenge
Summit Cabinet Coatings was facing declining lead volume and quality. With an eager new owner at the helm, it was time to change direction and enlist the experienced Brillity Digital team’s eyes on the task at hand.
The Solution
Paid Social Media
Paid social is a fantastic tool for businesses looking to generate a large volume of high-quality leads. Our paid social expert leveraged the precise targeting capabilities and data insights offered through Meta Ads to effectively reach potential customers who are most likely to engage and convert into leads. Our team worked closely with Summit to understand the nature of its business and its customers. This deep understanding of our client’s business helps us capture the most valuable audiences.
Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is a powerful tool that allows businesses to quickly increase lead volume cost-effectively. When investing in PPC, companies only pay when a potential customer clicks on their ad, meaning budgets can be managed more effectively by controlling the cost-per-click and total ad spend. This model ensures that businesses only pay for actual engagement, not just impressions.
The PPC experts at Brillity Digital knew that Google Ads would be a great way to target specific keywords and demographics, meaning that they could reach relevant audiences actively searching for their products and services. This precision targeting maximizes the chances of converting clicks into leads, a critical part of pay-per-click advertising.
The Results
Paid Social Media
Our paid social campaign launched in May 2024, and we’ve seen steady improvements as the months have passed. When we initially launched, we saw less-than-stellar results. We were sticking to traditional static ads at the start, but the lack of engagement told us we needed to change direction. In July and August, we decided to try video creative for the first time. This was a game-changer for our campaigns! Video ads are known to capture more attention and engage users longer, and we saw the proof firsthand with Summit’s ads.
As the months passed, we received additional video footage from Summit’s owner, Jeremy. Jeremy agreed to get in front of the camera and address his audience directly. This personal touch did a great job of humanizing the brand and increasing trust with our followers. In addition to the new video creative, we also introduced promotions to our ads, highlighting percentage-off and dollar-off offers. Unsurprisingly, the added-value offers enticed more individuals to convert!
Pay-Per-Click Advertising
87,992 Impressions +109% YoY
3,476 Clicks +19.59% YoY
3.95% Click-Through-Rate +34.82% YoY
244 Conversions +65% YoY
Since they launched eight months ago, our Google Ads campaigns have produced spectacular results and are showing no signs of slowing down! We love ensuring our clients’ phones never stop ringing and are thrilled to see Summit Cabinet Coatings’ growth in the last several months. These campaigns not only provide Summit with an abundance of leads but also increase brand visibility exponentially—a win-win situation.
Challenges & Lessons Learned
Paid Social Media
Our paid social ads were off to a rocky start, which can be discouraging for any business owner. Our experts at Brillity Digital know the importance of gathering data, testing new approaches, and adapting strategies accordingly. Once we discovered how well video content and incentivized offers performed, our campaigns took off with no signs of slowing down!
Pay-Per-Click Advertising
One of the biggest challenges with our Google Ads campaigns for Summit was getting our targeting right. Summit Cabinet Coatings offers a unique service, unlike many other cabinet refinishers in the industry. We needed to conduct extensive audience and keyword research to ensure our targeting was on point and we were capturing the right audience from the get-go. Our efforts were not in vain, as we’ve seen incredible results since the campaigns launched eight months ago!
In conclusion, with the strategic marketing efforts from our team at Brillity Digital, Summit Cabinet Coatings has recovered from declining lead volume and has seen impressive growth across all channels. By embracing tactics like paid social video ads and pay-per-click advertising on Google, Summit has reached more potential customers and built a stronger relationship with its target audience. We’re excited to see continued growth with these campaigns moving forward!
If you want to boost your marketing efforts, contact Brillity Digital for a free quote!
