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Colographic: Reliable Work for Outstanding Results

Services
  • Digital Strategy
  • SEO
  • Paid Seach
  • Social Media
Overview
A local print shop specializing in fleet wraps needed a trustworthy marketing agency to provide the transparency and results other agencies could not.
0%
Growth in Website Traffic
between Q1 2021 and Q1 2024
0%
Growth in Google Search
clicks from 2/2023 - 4/2024.
0%
Growth in impressions from
2/2023 - 4/2024
THE CLIENT

Colographic

When Jimmy Burds, owner of Colographic, was looking for a digital marketing agency in 2020, he knew he needed a company that would drive measurable results, communicate well in a way that made sense to his team, and were enjoyable to work with. So far, finding that agency had been hard to come by.

THE PROBLEM

Missed Opportunities for Growth

Research showed that while the market was saturated
with sign shops, there were sectors of the marketplace
with high margins. Previous marketing agencies were not helping Colographic grow nearly as much as was possible in the current market.

Colographic needed help identifying and jumping on the unique opportunitys that existed around their key product line: fleet
wrap graphics.

OUR APPROACH

Creating a Custom Strategy

After researching the client’s business and industry, we identified areas of growth that would change their outcomes.

  • Product Focus: Colographic would focus on fleet wrap graphics while still offering a range of other products.
  • Differentiators: Use their team’s collaborative skills to build strong relationships with customers to pivot to other projects over time.
  • Community Engagement: Share their involvement with the community to build a reputation for caring for the people around them.
THE RESULTS

Measurable Improvements

By using our custom strategy, we achieved the following:

  • Conversions showed a steady rise between Q1 2021 and Q4 2023. Colographic received 1.9k conversions and 487k impressions over that time period. Their cost per conversion has also dropped over time.
  • Highly relevant keyword rankings moved to the first page of search results between December 2022 to September 2024. These terms have great search volume, which will drive a good amount of new visitors to their site.
After working with different groups, you get to a point where you say “Is this really a spot where putting bandwidth even makes sense?” We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.
jimmy burds, owner and cfo