Services
Overview
A local print shop specializing in fleet wraps needed a trustworthy marketing agency to provide the transparency and results other agencies could not.
42%Growth in Website Traffic
between Q1 2021 and Q1 2024
89%Growth in Google Search
clicks from 2/2023 - 4/2024.
57%Growth in impressions from
2/2023 - 4/2024
THE CLIENT
Colographic
When Jimmy Burds, owner of Colographic, was looking for a digital marketing agency in 2020, he knew he needed a company that would drive measurable results, communicate well in a way that made sense to his team, and were enjoyable to work with. So far, finding that agency had been hard to come by.
THE PROBLEM
Missed Opportunities for Growth
Research showed that while the market was saturated
with sign shops, there were sectors of the marketplace
with high margins. Previous marketing agencies were not helping Colographic grow nearly as much as was possible in the current market.
Colographic needed help identifying and jumping on the unique opportunitys that existed around their key product line: fleetwrap graphics.
OUR APPROACH
Creating a Custom Strategy
After researching the client’s business and industry, we identified areas of growth that would change their outcomes.
- Product Focus: Colographic would focus on fleet wrap graphics while still offering a range of other products.
- Differentiators: Use their team’s collaborative skills to build strong relationships with customers to pivot to other projects over time.
- Community Engagement: Share their involvement with the community to build a reputation for caring for the people around them.
THE RESULTS
Measurable Improvements
By using our custom strategy, we achieved the following:
- Conversions showed a steady rise between Q1 2021 and Q4 2023. Colographic received 1.9k conversions and 487k impressions over that time period. Their cost per conversion has also dropped over time.
- Highly relevant keyword rankings moved to the first page of search results between December 2022 to September 2024. These terms have great search volume, which will drive a good amount of new visitors to their site.
Brillity is the best!
We've used other firms with zero results. I had nearly given up on online advertising. Luckily I was working with a group in northern Colorado when I crossed paths with Derrick. I was encouraged by his excitement with helping others succeed. With Brillity, there is no mystery how we continue to increase our business through our website. When they say they are a full service digital marketing company, they mean it! We meet monthly to see how we have done and make strategic decisions on how to improve results and get the most out of our SEO. We also can get more of the work that fits us best! Most importantly, they truly care about our success!
Thanks Brillity team!
Jimmy BurdsColographic · Commerce City, CO