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Meet Colographic
Colographic has been in business for over 50 years in Commerce City. The company’s CFO, Jimmy Burds, has worked in the graphics business his whole life starting from when he was fresh out of high school. He took over Colographic in the early 90’s and took it to another level with his boots on the ground marketing.

Digital Agencies Weren’t Communicating
Unfortunately, that boots on the ground marketing technique become much less successful in the late 2010’s. Jimmy knew he needed to transition to digital marketing in order to keep up with and take over his competition’s market share. He had hired a number of digital marketing agencies, but he never saw reports or had meetings with them, and he never really knew if work was being accomplished or finished. He didn’t know what the agencies were doing.
Colographic needed an agency that would provide data and transparency on how the company was doing in the digital space.

Building a Focused Strategy
We started out by cleaning up Colographic’s local listings to ensure Google saw the correct information for where, who, and what they do. Then we sat down with the client to figure out what they wanted to rank for and where the focus should be directed. They selected fleet graphics and office signage, and we went to work on PPC and SEO strategy.

An Iterative Approach for Immense Growth
After our foundational PPC and SEO set up, we worked with the client to further refine keywords and ads based on which were getting results. This analysis let us hone in and select the highest converting terms for both paid media and search engine conversion. After this refining process, we saw immense results for their website conversions resulting in fantastic growth and incredible amount of leads. We provided so many leads that they are having trouble hiring to keep up with the lead flow.
Year Over Year Growth: 2021 to 2022


