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ICE: A Reliable System for Real Results

Services
  • Digital Strategy
  • SEO
  • Tracking
  • Content Creation
Overview
A community for physical therapists with courses, certifications, and other offerings needed a reliable digital marketing strategy.
0%
Website traffic from organic search from 5/23 to 09/24
0%
Impressions (views) from

organic search from 5/23 to 8/24

0%
Clicks from organic search

from 5/2023 to 8/2024

THE CLIENT

ICE: Institute of Clinical Excellence

ICE is an elite, fitness-forward training platform for physical therapists and more. They offer a range of high-quality courses and certifications and consistently get stellar reviews and repeat customers.

THE PROBLEM

Previous Agencies Fell Short

Jeff Moore, CEO of ICE, a program providing advanced training for physical therapists, needed a digital marketing agency that could deliver proven results and act as a true partner to his team. Previous agencies had fallen short, and handling the marketing internally wasn’t producing the desired outcomes.

ICE needed a reliable digital marketing agency that gets real results.

OUR APPROACH

Creating a Custom Strategy

After researching the client’s business and industry, we identified areas of growth that would change their outcomes.

  • ICE already has brand recognition. Now they needed to focus on reaching potential customers who haven’t heard of them.
  • They wanted a stable, reliable marketing strategy that would pay off in the long term with sustainable, consistent growth.
  • They needed to improve website traffic and optimize conversions to get the most impact out of their digital tactics.
THE RESULTS

Measurable Improvements

Through consistent work around SEO, we achieved the following:

  • Organic website traffic grew from 1.4k/month in April 2023 to 4.9k/month in August 2024.
  • Highly relevant keyword rankings moved to the first page of search results between December 2022 to September 2024. These terms have great search volume, which will drive a good amount of new visitors to their site.
After working with different groups, you get to a point where you say “Is this really a spot where putting bandwidth even makes sense?” We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.
JEFF MOORE, PT DPT, ICE CEO
“We’ve been working with Brillity for a few years now and they have been a pleasure to work with! They have been a huge help when it comes to SEO, web design, and understanding web analytics to ensure we are giving our customers the best online experience possible. I would highly recommend them!”
Name?
Sunset Learning Institute
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