Services
Overview
A nursing education product needed a way to stick out in a market dominated by a major product used by hospitals.
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THE CLIENT
Sim2Grow
Sim2Grow is a nursing education simulation product that gives students unlimited practice with a critical skill: administering medication to students. It was created and founded by two nursing educators who saw a need for a better product in an industry dominated by well known name brands.
THE PROBLEM
Missed Opportunities for Growth
Sim2Grow’s product lets students practice critical components of a skill that could mean life or death for patients. Unfortunately, their brand awareness was low, making it almost impossible to get in front of the right audience.
Sim2Grow needed a way to show the nurse education community the unique value their product brings to the table.
OUR APPROACH
Getting in Front of the Right Audience
Research showed that Sim2Grow’s search engine visibility and brand awareness was low, but their current customers loved their product.
- Website: We needed to build a website that called out the product’s differentiators, including the fact that the product was designed by nursing educators.
- Locating the Right Audience: We used geofencing to target nursing educators at conferences. This immediately got their product in front of the right people before and after customers visited their booth.
- SEO: We used a mixture of blogs, backlinks, and on-site meta-information to draw in customers looking for their product.
THE RESULTS
Measurable Improvements
By using our custom strategy, we achieved the following:
- Organic website traffic saw over a 320% increase from Jan 2024 to Jan 2025 based on SEO strategy.
- Highly relevant keyword rankings moved to the first page of search results between Jan 2024 and Jan 2025, chipping away at the enormous market share previously dominated by big name competitors.
Brillity Digital has been an absolute game-
changer for our business! Their expertise in digital marketing has significantly boosted our online presence. Now, when we attend trade shows, people often mention they’ve seen our company online. This visibility has led to more inquiries and business opportunities than we ever expected.
Kateri gabriele, co-founder