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December 15, 2022
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More booked appointments for health and wellness practices
A medical marketing agency that helps new patients find you when they search near them. Your reports show which calls and online bookings turned into appointments.
Join our roster of clients who have experienced:
110%
Average YOY increase in Organic Traffic
Trusted
We've worked with top hormone clinics, physical therapy practices, and other medical practices.
4.9
Average Google rating, based on 30 reviews
137,000
monthly US searches for “physical therapy near me”
Marketing agency for health practices
We start with how new patients find you. Patients search for care near them, about 137,000 times a month in the US for “physical therapy near me.” If your practice relies on referrals, these searches reach patients who haven’t heard of you yet.
Google treats health as a sensitive category and limits list-based audiences. HHS also says scheduling tools and symptom checkers can still collect protected health information.
Every practice gets a custom plan, from physical therapy to salon marketing, because no two need the same mix. Our team knows HIPAA rules and builds your plan to work within them.
Marketing services for health and wellness practices
Search engine optimization (SEO)
Local SEO puts your practice in the “near me” results patients search.
More about SEO
Pay-per-click ads (PPC)
Google Ads reach patients while they search, with campaigns built around Google’s health ad rules.
More about PPC
Website design and development
A fast site that gives visitors a clear path to book an appointment.
More about website design
Conversion rate optimization (CRO)
CRO turns more of your website visitors into booked appointments.
More about CRO
Our process for health and wellness practices
01
Step 01
Request your free Growth Map
Fill out the form and tell us about your practice. It costs nothing.
02
Step 02
We research and build it
We study your website, your local search results, your competitors and what patients near you search for. Then we build your Growth Map by hand.
03
Step 03
Go over it together
We walk through it with you in a free 30-minute meeting. You see keyword opportunities, how you compare with nearby practices and what each channel could bring in, including new patients and revenue. The Growth Map is yours to keep, with no obligation.
04
Step 04
Choose where to start
If local SEO or Google Ads is the best first step, we say so. If it isn’t, we say that too. You pick a starting point that fits your practice and your budget.
05
Step 05
We run it and report on booked appointments
We build campaigns and tracking with Google’s health ad rules and HIPAA in mind. Then we report on booked appointments and keep improving the work.
Not sure which service you need?
Start with Apex, our one-time, paid strategy project. It takes one to two months. You get an in-depth report and a phased plan with projections for your practice. You keep the strategy, with no commitment after.
What sets us apart for health and wellness practices
Reports on booked appointments
Every meeting opens with what you put in and what came back, as cost per booked appointment, so you see which channel brings in patients.
Local search that you own
We build your Google Business Profile and local rankings. You own the profile in writing. Results take months, and we say so.
Ads built for health ad rules
We build Google Ads around Google’s health ad rules, with extra review for hormone ads.
Tracking built with HIPAA in mind
HHS says scheduling tools can still collect protected health information. Our team knows HIPAA rules and sets up tracking to work within them.
You own your accounts and data
Your website, ad accounts and Google Business Profile stay yours, in writing. After four months, we’re month-to-month, so you can leave any time.
What our clients say
Onward Physical Therapy: Consistent Growth Across Locations
A physical therapy business needed a reliable digital marketing strategy to grow franchises around the country. Onward runs 26 locations.
26
locations
99.8%
increase in conversions
Brillity backs “everything objectively with numbers.”
Brian Melrose, DPT, Onward Physical Therapy
★★★★★
“We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.”
Jeff Moore, PT DPT
CEO, Institute of Clinical Excellence
★★★★★
“These folks are organized, have great instincts for your specific market, and back everything objectively with numbers. If you’re looking for full service digital marketing, Brillity is your team!”
B
Brian Melrose, DPT
Onward Physical Therapy
★★★★★
“They have helped our team distill messaging, enrich our digital presence, and develop a complete digital strategy. I’d recommend them to anyone looking for digital marketing that delivers!”
Jesse Sullivan
Greeley Hat Works
FAQs
What does a marketing agency for medical practices do?
It builds a plan that brings in new patients, usually a mix of local SEO, Google Ads and a website that books appointments. We report on booked appointments, so you see what each channel brings in.
How does physical therapy clinic marketing work?
It starts with local search. Patients look for care near them, so we build your Google Business Profile and local SEO. Expect 3 to 6 months before results show, because SEO is a slow burn.
Can hormone replacement therapy clinics advertise on Google?
Yes, with limits. Google restricts health ads. It bars unapproved substances and prescription drugs sold without a prescription, so hormone ads need extra review. We build campaigns around those rules.
How can a hair salon get more local customers?
By showing up when people search near them. Ahrefs shows about 296,000 US searches a month for “hair salon near me.” We build your Google Business Profile and local SEO. We’ve worked with The Hair Tool Studio.
Do you know HIPAA rules for medical marketing?
Yes. Our team is well-versed in HIPAA rules and builds campaigns and tracking to work within them. HHS says scheduling tools can still collect protected health information, so we review setups with that in mind.
Get in touch about your health or wellness practice
The Growth Map is a free look at your website, search rankings, paid ads, site speed and local listings. You keep it whether you hire us or not.
1
Fill in the short form.
2
We build your Growth Map.
3
We walk you through it.