AI Search
How Do You Get Your Business Mentioned in ChatGPT?
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AI search optimization services built into your SEO
AI search optimization, sometimes called generative engine optimization, helps tools like ChatGPT understand your business. That way they have good facts to use when someone asks for help.
The good news is that the work that earns AI visibility is the same work that earns Google rankings. That means clear service pages, content that answers what customers ask, a website that’s built right, and a reputation that holds up across the web. This is why AI search optimization comes with every Brillity SEO retainer.
What the research says about AI search
34%
Pew Research Center found that 34% of U.S. adults had used ChatGPT in early 2025, up from 18% in 2023.
58%
In a separate Pew study, 58% of the 900 U.S. adults it tracked ran at least one Google search in March 2025 that showed an AI summary.
8%
When an AI summary appeared, people clicked a regular search result in 8% of visits. When one didn’t, they clicked in 15%.
What do you get out of AI search optimization?
01
Be easier to find in AI answers
Clear facts about what you do, who you serve, and where give ChatGPT and Google’s AI more to work with.
02
Get more from your SEO
The same work that helps AI tools understand you also helps your Google rankings.
03
Match how people ask
Customers ask AI tools long, detailed questions. We build content around those questions.
04
Know what it’s worth
We track ChatGPT referral traffic in Google Analytics and report whether it becomes leads.
Why choose Brillity for AI SEO services
Five reasons to do this work with us.
We build a custom strategy
No two businesses are alike, so we never pitch the same strategy twice. Yours is built around your business, your customers, and your goals.
We tell you the truth about AI
No one can guarantee ChatGPT will recommend your business. We give these tools better information to work with and tell you plainly what’s working.
We report on leads
We track ChatGPT referral traffic in Google Analytics and report on revenue and booked jobs. You see whether AI visibility pays off.
You own everything
You keep ownership of your site, ads, and data. There are no lock-in contracts.
AI search work is part of your SEO
It comes with every SEO retainer. One plan covers your Google rankings and your AI visibility.
Our AI SEO agency process
Three steps, all part of your SEO retainer.
01
Step 01
Check the foundation
We make sure ChatGPT’s search crawler, the bot that reads your site, isn’t blocked by your site settings, firewall, or hosting. We also check that your business details are accurate and current across your site and listings.
02
Step 02
Build content AI tools can use
We write clear service, location, and FAQ content that spells out what you do, who you serve, and where. It draws on your first-hand expertise, real examples, and client results, which AI tools are more likely to reference.
03
Step 03
Earn trust and track results
We build your authority beyond your site with backlinks (links from other sites to yours), reviews, and industry mentions. Then we track ChatGPT referral traffic in Google Analytics and report whether it turns into leads.
Get more out of your website optimization through our APEX process
Not sure where to start? New clients can begin with our Apex strategy project. It’s a one-time project with no commitment after. We research your tracking, website, SEO, ads, and competitors, then build a custom plan that puts the right work first.
What our clients say
★★★★★
“We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.”
Jeff Moore, PT DPT
CEO, Institute of Clinical Excellence
★★★★★
“These folks are organized, have great instincts for your specific market, and back everything objectively with numbers. If you’re looking for full service digital marketing, Brillity is your team!”
B
Brian Melrose, DPT
Onward Physical Therapy
★★★★★
“They have helped our team distill messaging, enrich our digital presence, and develop a complete digital strategy. I’d recommend them to anyone looking for digital marketing that delivers!”
Jesse Sullivan
Greeley Hat Works
FAQs
What are AI SEO services?
AI SEO services help ChatGPT and Google’s AI answers find, understand, and mention your business. The work builds on SEO, with clear content, a sound website, and a strong reputation online.
Can you guarantee ChatGPT will recommend my business?
No. No one can. We give these tools better information to work with, then show you when it turns into traffic and leads.
Is AI search optimization separate from SEO?
No. It’s built into every Brillity SEO retainer. The work that earns AI visibility is the same work that earns Google rankings.
What is an AI crawler access check?
A crawler is a bot that reads your website. We check that ChatGPT’s search crawler isn’t blocked by your site settings, firewall, or hosting. If it is, ChatGPT can’t read your site.
How will I know if it’s working?
We track ChatGPT referral traffic in Google Analytics. Then we report whether that traffic becomes leads.
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