Paid Search
I Want to Get Leads as Soon as Possible, and My Budget Is Limited. Should I Invest in SEO or PPC?
A plain comparison of two ways to get leads when money is tight.
Read the SEO or PPC guide
Marketing for security companies, measured in booked jobs
We learn your guard, alarm, or camera business first, then build a custom marketing plan around the services and cities you cover. You own your site, ads, and data, and every report shows the calls it brings in.
Join our roster of clients who have experienced:
110%
Average YOY increase in Organic Traffic
130%
Average YOY increase in Organic Traffic Conversions
4.9
Average Google rating, based on 30 reviews
How we work with security companies
We learn how yours wins customers before we plan anything. We have worked with a security guard company, and the same approach fits alarm, camera and access control firms. Our digital marketing for security companies starts with what you sell and where you sell it.
Rules for guard work can differ from city to city. Colorado Springs, for example, licenses individual officers. So we only write claims you can document, and your attorney checks the legal side.
We track calls and booked jobs so you can see what the work brings in.
Services for security companies
Search engine optimization (SEO)
SEO is the work that helps your site show up when a business searches for guard, alarm or camera services.
More about SEO
Pay-per-click advertising (PPC)
PPC means Google ads you pay for by the click, and for security firms we keep the copy about protection and report on calls.
More about PPC
Website design and development
Your site should say what you offer and how to reach you within a few seconds, and it stays yours.
More about website design
Conversion rate optimization (CRO)
CRO is a set of small site changes that turn more of the visitors who find your security company into calls and quote requests.
More about CRO
Our process for security companies
01
Step 01
Request your free Growth Map
Fill out the form and tell us what you sell. It costs nothing.
02
Step 02
We research and build it
We study your website, your search results, your competitors and how buyers look for guard, alarm, camera or access control services. Then we build your Growth Map by hand.
03
Step 03
Go over it together
We walk through it with you in a free 30-minute meeting. You see keyword opportunities, how you compare with competitors and what each channel could bring in, including calls, quote requests and revenue. The Growth Map is yours to keep, with no obligation.
04
Step 04
Choose where to start
If SEO or Google Ads is the best first step, we say so. If it isn’t, we say that too. You pick a starting point that fits how you win work.
05
Step 05
We run it and report on booked jobs
We only write claims you can document, and your attorney checks the legal side. We track which pages, listings and ads bring in calls, report on booked jobs and keep improving the work.
Not sure which service you need?
Start with Apex, our one-time, paid strategy project. It takes one to two months. You get an in-depth report and a phased plan with projections for your company. You keep the strategy, with no commitment after.
What sets Brillity apart from other agencies for security companies
You own your site and ads
Your site and ads stay yours, and ad spend goes straight to the platform in your name.
Reports tied to results
SEO marketing for a security company should end in calls and booked jobs, so that is what we report on.
Tracking that shows what works
Tracking shows which pages, listings and ads bring in calls and quote requests, so your SEO and ad money goes where it works.
Four months, then month to month
If an agency does not fit your business, you should not be stuck. After the first four months, you stay month to month.
One named contact
One person learns how your company wins work and answers your calls, so you never re-explain your business to a new face.
What our clients say
★★★★★
“We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.”
Jeff Moore, PT DPT
CEO, Institute of Clinical Excellence
★★★★★
“These folks are organized, have great instincts for your specific market, and back everything objectively with numbers. If you’re looking for full service digital marketing, Brillity is your team!”
B
Brian Melrose, DPT
Onward Physical Therapy
★★★★★
“They have helped our team distill messaging, enrich our digital presence, and develop a complete digital strategy. I’d recommend them to anyone looking for digital marketing that delivers!”
Jesse Sullivan
Greeley Hat Works
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FAQs
How do I get clients for my security company?
Make it easy for buyers to find you and call. That means a clear site, local listings and SEO built around the services you sell and where you work, plus call tracking so you know which calls turn into work.
How do I market a physical security guard company?
Lead with the services you sell and the areas you cover. Security company SEO, a clear website and accurate local listings help buyers find you, and call tracking shows which of them bring in work.
Where should a security company advertise?
It depends on how your buyers search, and we check that before you spend on ads. If you sell cameras, keep ad copy about protection, since Google’s ad policy bars tools marketed for spying. We report on booked jobs.
How long until I see results from SEO for security companies?
SEO usually shows results at 3 to 6 months. We do not promise rankings, lead counts or a date. We review your tracking early, so you can see what moves along the way.
Do you have experience with security companies?
Yes. We work with a security guard company. Before we suggest anything, we learn what you sell, who buys it and how you win work.
Get in touch about your security company
The Growth Map is a free look at your website, search rankings, paid ads, site speed and local listings. You keep it whether you hire us or not.
1
Fill in the short form.
2
We build your Growth Map.
3
We walk you through it.