What is local listing management?
Local Listing Management is the act of ensuring all business data is accurate across the web. This includes things such as your business name, address, phone number and/or hours. Ideal management consists of regular updates and maintaining correct business information across online business directories such as (but not limited to) Yelp, Google, Yahoo and platforms like Facebook & TripAdvisor.
Regardless of market changes, search continues to be the best way to be found by potential customers.
Is this just relevant for local businesses?
Whether you’re a local brick & mortar business or a service-area provider, this type of data management is vital to providing positive customer experiences and increasing your visibility to potential customers online.
If youāre a local business:
Ensure your business information is accurate to avoid negative experiences for customers. Whatās worse than showing up to a store that was supposedly āopenā according to Google, when they are in fact closed?

If youāre a service-area business:
You want to make sure that your business shows up for relevant searches in your service area, regardless of whether or not you have a storefront in the area. Just because you donāt have a physical address doesnāt mean you canāt show up in Maps when a potential customer searches for your service!

For example, searches for āopen now near meā have grown by over 400% year-over-year worldwide (Source: Think with Google) . Consumers want accurate information and the ability to quickly contact businesses.
How can local listing management help my business?
By ensuring that your business is accurately represented on the web, youāll experience:
Increased business discoverability
More clicks & conversions
Better customer experience
Enhanced SEO performance