What is local listing management?
Local Listing Management is the act of ensuring all business data is accurate across the web. This includes things such as your business name, address, phone number and/or hours. Ideal management consists of regular updates and maintaining correct business information across online business directories such as (but not limited to) Yelp, Google, Yahoo and platforms like Facebook & TripAdvisor.
Regardless of market changes, search continues to be the best way to be found by potential customers.
Is this just relevant for local businesses?
Whether you’re a local brick & mortar business or a service-area provider, this type of data management is vital to providing positive customer experiences and increasing your visibility to potential customers online.
If you’re a local business:
Ensure your business information is accurate to avoid negative experiences for customers. What’s worse than showing up to a store that was supposedly “open” according to Google, when they are in fact closed?
If you’re a service-area business:
You want to make sure that your business shows up for relevant searches in your service area, regardless of whether or not you have a storefront in the area. Just because you don’t have a physical address doesn’t mean you can’t show up in Maps when a potential customer searches for your service!
For example, searches for “open now near me” have grown by over 400% year-over-year worldwide (Source: Think with Google) . Consumers want accurate information and the ability to quickly contact businesses.
How can local listing management help my business?
By ensuring that your business is accurately represented on the web, you’ll experience:
- Increased business discoverability
- More clicks & conversions
- Better customer experience
- Enhanced SEO performance
Common Local Listing Issues We Can Help With:
Incorrect Business Information
Is your business information (hours, location, phone number, etc.) wrong in some places across the web? By working with us to correct these listings, we can ensure that your business is always up-to-date online!
On average, 80% of consumers lost trust in a local business if they see incorrect or inconsistent business information online.
Duplicate Business Listings
When you search for your business, are there several listings for the same business with varying business information? Suppressing duplicates can increase your presence in Google local search by 20%!
Poor Local SEO Performance
Having accurate and regularly updated local listings is crucial for performing well on search locally. If Google sees that you’re not regularly updating your business information, including closures and photos, it is less likely to show your business to potential customers.
We can help you manage all the important local listing directories to ensure that your business is visible to potential customers!
