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Six Tips for Optimizing Your Google My Business Listing
November 10, 2022
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Build stronger network for lawn care and landscape businesses
Lawn care marketing built around your season and the crew you have. You see the calls and booked jobs it brings in, so you can add work when you have room.
Join our roster of clients who have experienced:
110%
Average YOY increase in Organic Traffic
130%
Average YOY increase in Organic Traffic Conversions
4.9
Average Google rating, based on 30 reviews
17%
average net margin in 2025, down from 19%
What we understand about lawn care and landscaping
Lawn care marketing has to fit a business that is already stretched. Wages rose across the board, and average net margin fell from 19 percent to 17 percent in 2025.
Weather, water limits and turf rules can change what customers want in a season. A low-snow winter can also cut plowing income.
We build the plan around your season and your crew. Reporting follows the jobs and sales you get.
How we help lawn care and landscaping businesses
SEO
Show up when homeowners search for lawn care near them, a term searched about 104,000 times a month in the US.
More about SEO
Google Ads
Reach people searching for urgent work like sprinkler repair, about 15,000 searches a month in the US.
More about Google Ads
Website design and CRO
Make your site fast on phones and your phone number easy to find.
More about website design
Email marketing
Reach past customers before the spring rush with emails and offers.
More about email marketing
AI visibility marketing
Marketing that helps your business get mentioned when people ask AI tools for local services.
More about AI visibility
ChatGPT ads
Paid ads that can appear inside ChatGPT.
More about ChatGPT ads
Our process for lawn care and landscaping businesses
01
Step 01
Request your free Growth Map
Fill out the form and tell us about your business. It costs nothing.
02
Step 02
We research and build it
We study your website, your search results, your competitors and what homeowners near you search for. Then we build your Growth Map by hand.
03
Step 03
Go over it together
We walk through it with you in a free 30-minute meeting. You see keyword opportunities, how you compare with other local companies and what each channel could bring in, including leads and revenue. The Growth Map is yours to keep, with no obligation.
04
Step 04
Choose where to start
If SEO, Google Ads or email is the best first step, we say so. If it isn’t, we say that too. You pick a starting point that fits your season, your crew and your budget.
05
Step 05
We run it and report on booked work
We time campaigns to your season, then report on which calls and leads became jobs. We keep improving the work from there.
Not sure which service you need?
Start with Apex, our one-time, paid strategy project. It takes one to two months. You get an in-depth report and a phased plan with projections for your business. You keep the strategy, with no commitment after.
Why lawn care and landscaping owners work with us
Custom plan for your business
We study your business before picking any tactic. Every plan is built based on your company.
Reporting tied to booked work
Reports show which calls and leads became jobs, so you can judge landscaping company marketing by revenue, not clicks.
You own your site and ads
Your website, ad accounts and customer data stay yours, so you can always see where your leads come from.
Plans built around your season
We time campaigns to your local season, from early spring promotions to slow winter months when snow income can fall short.
Plain terms and no big promises
We do not promise results. We explain terms in plain words, since guarantees and fine print are what owners are told to watch.
Client results
★★★★★
“We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.”
Jeff Moore, PT DPT
CEO, Institute of Clinical Excellence
★★★★★
“These folks are organized, have great instincts for your specific market, and back everything objectively with numbers. If you’re looking for full service digital marketing, Brillity is your team!”
B
Brian Melrose, DPT
Onward Physical Therapy
★★★★★
“They have helped our team distill messaging, enrich our digital presence, and develop a complete digital strategy. I’d recommend them to anyone looking for digital marketing that delivers!”
Jesse Sullivan
Greeley Hat Works
FAQs
How do lawn care companies get more customers?
Show up where people search and make it easy to call you, with a site that loads fast on phones. Referrals alone can cap growth.
What are good lawn care marketing ideas?
Start with three. Make your site easy to call from a phone, run Google Ads for urgent jobs like sprinkler repair, and email past customers before spring.
Can landscaping companies use Google Local Services Ads?
Yes. Google lists lawn care, landscaping, tree services and snow removal as categories, and you pay per lead, so track which leads become jobs.
What should marketing for a landscaping company include?
Search ranking, a fast site, Google Ads for urgent jobs, email to past customers, and tracking that shows which leads become jobs. Plans should follow your season and your crew size.
When should a lawn care business start spring marketing?
Start in February or March, before the May rush, as one industry software vendor advises.
Get in touch about your lawn care business
The Growth Map is a free look at your website, search rankings, paid ads, site speed and local listings. You keep it whether you hire us or not.
1
Fill in the short form.
2
We build your Growth Map.
3
We walk you through it.