Paid Media
ChatGPT Ads: How Advertising in ChatGPT Works and Why Businesses Should Pay Attention
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ChatGPT advertising for customers who research first
Your customers don’t always type three keywords into a search bar. Some of them explain the whole situation to ChatGPT. What they need, what they’ve tried, and what worries them. Then they ask who to hire.
ChatGPT ads are sponsored placements inside those conversations. They’re matched to the problem the person is trying to solve, not to one keyword.
As your ChatGPT ads agency, we build the campaign and write the ads. We send clicks to a landing page made for that conversation. Then we track what turns into a lead or a booked job, so you can compare it directly against Google Ads.
What the numbers say about ChatGPT advertising
1B+
More than 1 billion people use ChatGPT every week.
10K+
Tens of thousands of advertisers already use ChatGPT Ads.
<200days
OpenAI says ChatGPT Ads reached a $1 billion yearly revenue pace in under 200 days.
What you get with our ChatGPT ads service
01
An account you own
We set up your ChatGPT Ads Manager account in your business’s name. If we part ways, the account stays with you.
02
Ads built around real conversations
We build the campaign around what your customers are asking. We use context hints, not keyword lists alone, to match your ads to those conversations.
03
Ad copy worth testing
We write several different versions of your ads. Then we see which ones people actually click.
04
A landing page made for the campaign
People arrive from a conversation about their problem. Your page picks up where that conversation left off. It lives on your domain, and it’s yours to keep.
05
Tracking that shows what happened
We track leads with the OpenAI Pixel or the Conversions API. Both tell us when a click turns into a lead. We also add UTM tags, which show in Google Analytics where each visitor came from.
06
Hands-on management and honest reporting
We manage your bids and budget, and we keep testing your ads. Each month you get a report on leads, cost per lead, and lead quality, set against your other paid channels.
Why businesses choose Brillity for ChatGPT ads
Five reasons to do this work with us.
A custom strategy
We learn your business before we pick a tactic. No packages, and no copy-and-paste campaigns.
Reporting tied to revenue
Every meeting starts with what you put in and what came back. Cost per booked job and cost per lead come first. Clicks and impressions come second.
One named person
You get the same core team, not a rotating account queue. Call and someone picks up.
No lock-in
Your first term is four months. After that, it’s month to month. Fire us anytime.
You own everything
Your Ads Manager account, landing page, and data are yours, in writing. Ad spend is separate from our management fee and goes straight to OpenAI in your name.
How we run your ChatGPT ads
Three steps from first call to monthly results.
01
Step 01
Understand your business and your customers’ questions
We start with what you sell, who buys it, and what they ask before they call. You see a plan before we spend a dollar.
02
Step 02
Build the campaign and the landing page
We set up your account, write the ads, and build the page. You review all of it before anything goes live.
03
Step 03
Track, report, and improve
We watch which ads and conversations bring leads. Every month we report leads, cost per lead, and lead quality, then adjust.
Not sure ChatGPT ads fit your business?
Learn more about your marketing needs.
Start with our Apex strategy project. It’s a one-time look at your whole digital picture, and the strategy is yours to keep even if you never hire us. Already know what you want? You can start with just this service.
What our clients say
★★★★★
“We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.”
Jeff Moore, PT DPT
CEO, Institute of Clinical Excellence
★★★★★
“These folks are organized, have great instincts for your specific market, and back everything objectively with numbers. If you’re looking for full service digital marketing, Brillity is your team!”
B
Brian Melrose, DPT
Onward Physical Therapy
★★★★★
“They have helped our team distill messaging, enrich our digital presence, and develop a complete digital strategy. I’d recommend them to anyone looking for digital marketing that delivers!”
Jesse Sullivan
Greeley Hat Works
FAQs
What does a ChatGPT ads agency do?
We run your ChatGPT ads from start to finish. That means setting up your Ads Manager account, writing the ads, and building the landing page. We also track leads, manage your budget, and report results each month.
Do ChatGPT ads change what ChatGPT recommends?
No. OpenAI says ads are clearly labeled, kept separate from ChatGPT’s answers, and don’t influence them. Paying to advertise on ChatGPT won’t get your business recommended.
Who sees ChatGPT ads?
Reports say ads show to logged-in adults on the Free and Go plans. People on paid plans like Plus and Pro don’t see them.
Can I run ChatGPT ads myself?
Yes. OpenAI has a self-serve Ads Manager. Some businesses use it on their own. We step in when you want the campaign, ads, landing page, and tracking handled, and compared against Google Ads.
Who pays for the ads?
You pay OpenAI directly. Ad spend is separate from our management fee and goes straight to OpenAI in your name.
Will ChatGPT ads bring me leads?
We can’t promise that, and we won’t. ChatGPT advertising is new. We run it as a test, track every lead, and tell you plainly what it did and whether it earned more budget.
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