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November 10, 2022
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Auto repair marketing that fills your bays
We run your Google Ads and SEO year-round and track which ads and searches bring in paying customers, so your budget goes where it works.
Join our roster of clients who have experienced:
2×
BizWest Mercury 100, 2024 and 2025
Member
Fort Collins Area Chamber of Commerce
4.9
Average Google rating, based on 30 reviews
54%
of shops saw fewer visits for proactive maintenance
Marketing for auto repair shops
Auto repair shop marketing only works if you can see which ads and searches led to paid jobs. We learn how your shop makes money before we touch a campaign. Then we report on booked jobs, not clicks.
In a 2026 survey of about 700 auto repair shop owners and managers, half said customers delay or decline work, and 54% saw fewer visits for proactive maintenance.
Winter tire searches climb through November, and AC repair searches peak in June and July, based on national data. We plan around your busy and slow months, so your marketing doesn’t start and stop with the calendar.
Services for auto repair shops
Google Ads and PPC
Show up when drivers search for brake repair or an oil change, and track which clicks become booked jobs.
More about Google Ads
SEO
Get found for searches like “mechanic near me,” and have winter tire and AC pages ready before each peak.
More about SEO
Website design and development
Replace a hard-to-use site with one that shows your services and makes it easy to call or book.
More about website design
CRO
Conversion rate optimization means finding what stops visitors from acting and fixing it. Find where visitors drop off on your site, so more of them call or book.
More about CRO
Email marketing
Remind past customers when they’re due for service and bring them back.
More about email marketing
Our process for auto repair shops
01
Step 01
Request your free Growth Map
Fill out the form and tell us about your shop. It costs nothing.
02
Step 02
We research and build it
We study your website, your search results, your competitors and what drivers near you search for. Then we build your Growth Map by hand.
03
Step 03
Go over it together
We walk through it with you in a free 30-minute meeting. You see keyword opportunities, how you compare with nearby shops and what each channel could bring in, including leads and revenue. The Growth Map is yours to keep, with no obligation.
04
Step 04
Choose where to start
If Google Ads or SEO is the best first step, we say so. If it isn’t, we say that too. You pick a starting point that fits your busy and slow months.
05
Step 05
We run it and report on booked jobs
We run the work and report on what you spent and what came back, such as cost per booked job. Then we keep improving it.
Not sure which service you need?
Start with Apex, our one-time, paid strategy project. It takes one to two months. You get an in-depth report and a phased plan with projections for your shop. You keep the strategy, with no commitment after.
Why auto repair shops work with Brillity
Reports on booked jobs
Many shop owners can’t tell which marketing is working. Every meeting opens with what you spent and what came back.
Plans built around your seasons
Winter tire changeover and AC season swing demand. We plan around your busy and slow months instead of starting and stopping.
You own your site and ads
Your website, ad accounts, Google Business Profile and data are yours, written into the agreement.
No lock-in after four months
Start with a four-month term, then go month to month. Leave whenever you want after that.
One named person, same team
You get one point of contact who answers the phone, and the same core team year after year.
Auto repair results
McCormick Automotive Center
Bringing in-store personality to a business’s online presence.
★★★★★
“We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.”
Jeff Moore, PT DPT
CEO, Institute of Clinical Excellence
★★★★★
“These folks are organized, have great instincts for your specific market, and back everything objectively with numbers. If you’re looking for full service digital marketing, Brillity is your team!”
B
Brian Melrose, DPT
Onward Physical Therapy
★★★★★
“They have helped our team distill messaging, enrich our digital presence, and develop a complete digital strategy. I’d recommend them to anyone looking for digital marketing that delivers!”
Jesse Sullivan
Greeley Hat Works
FAQs
What is the best marketing for an auto repair shop?
It’s the mix that brings in paid jobs for your shop, so we build a custom plan. Google Ads and SEO are the two services we sell most. We report on what each one brings back.
How much should an auto repair shop spend on marketing?
It depends on your shop and your goals, so we set it in your custom plan. Ad spend is separate from our management fee and goes straight to the platform in your name. We take no cut of it.
Do you work with auto repair shops and car washes?
Yes. We have an auto repair case study, and we also do marketing for car washes.
How will I know the marketing is working?
You’ll see what you spent and what came back, such as cost per booked job. Every meeting starts there. You also get a sample report before you sign.
How long until auto repair marketing shows results?
It depends on the service. SEO usually shows results at 3 to 6 months and builds from there. We don’t promise a lead count or a ranking by a set date.
Get in touch about your auto repair shop
The Growth Map is a free look at your website, search rankings, paid ads, site speed and local listings. You keep it whether you hire us or not.
1
Fill in the short form.
2
We build your Growth Map.
3
We walk you through it.