Our approach.

Our approach.

Strategy First

What good are tactics when you don’t have a strategy to guide them? 

We don’t work with blinders on. We don’t put tactics into motion without a strategy to guide us. In fact, doing any sort of marketing for your company before we understand your company makes us uneasy. So, we start with you and work to not only understand your goals and objectives but also build a custom strategy that focuses on your strengths and opportunities. “Why?”, you ask. Because it’s the right way to work with you to grow your company.

Strategy First

What good are tactics when you don’t have a strategy to guide them? 

We don’t work with blinders on. In fact, doing any sort of marketing for your company before we understand your company makes us uneasy. So, we start with you and work to not only understand your goals and objectives but also the industry you work in. From the start, we hold a strategy meeting where we:

Diagnose

Devise

Determine

Diagnose

Devise

Determine

Diagnose

Diagnose anything and everything that may impact your company – from what’s going on internally as well as what’s going on externally in the market and with your competition. During this process we work to analyze your strengths and uncover key digital opportunities that we believe will make a difference to your bottom line.

Devise

Based on the key digital opportunities we uncover during our analysis, we define our tactics and  devise a coherent action plan that directs our first, second and third steps. 

Devise

Based on the key digital opportunities we uncover during our analysis, we define our tactics and  devise a coherent action plan that directs our first, second and third steps. 

Determine

Successful strategy means creating a feedback mechanism that allows us to rapidly determine what’s working and what’s not. We install custom analytics and set regular meetings with you where we talk through what we’re learning. We not only pay attention to data and results, but work to understand them so that when needed, we can change course.