Authority score is a measure of how trustworthy, credible, and influential a website or domain is within the web. It serves as a critical score that search engines use to determine where a website ranks on search engine result pages (SERPs).

A domain’s authority score is determined by various factors, including the quality and quantity of inbound links, the amount of content on the website, and how often the website is updated. The higher a website’s authority score, the more likely it will rank higher than websites with lower authority scores for target keywords.

But that’s just the tip of the iceberg. Keep reading to discover more about domain authority, including its definition, how Google calculates it, why it matters, and strategies you can implement to increase it.

What is Domain Authority?

Domain Authority (DA) is a score, developed by Moz, that predicts how well a website will rank on search engine result pages. It ranges from one to 100 and is calculated based on multiple factors such as the quality and quantity of inbound links, the amount of content on the website, and how often the website is updated.

A higher DA score indicates that a domain is considered more authoritative and trustworthy, and is more likely to appear higher on SERPs. Typically, a DA of 30-100 is considered excellent and should provide good visibility for an optimized website. Nonetheless, there’s no room for comfort, as 71% of SEO experts believe that you need a DA increase of at least 5 to see a considerable increase in your site’s overall traffic.

How Google Calculates Domain Authority Score

Google uses a complex algorithm to determine a website’s domain authority score. The algorithm looks at the quality and quantity of a website’s inbound links (backlinks), as well as other factors such as its content, loading speed, and how frequently it is updated.

For instance, sites with high-quality backlinks from authoritative websites will receive a higher DA score than those without. Additionally, websites that are frequently updated with fresh content and optimized for mobile devices will also receive a higher DA score.

Why Does Domain Authority Matter?

Domain authority is an important metric to consider when optimizing your website for search engines because it directly affects how well your website ranks on SERPs. But get this: Google doesn’t actually use domain authority as a ranking factor in its algorithm.

However, it does consider other factors such as the quality and quantity of backlinks to determine a website’s overall trustworthiness and relevance. Therefore, increasing domain authority score can help your website rank higher on SERPs. 

Here are a few more ways Google uses domain authority to measure a website’s trustworthiness and relevance:

  • It helps Google determine how often your website should appear in SERPs.
  • Domain authority helps Google decide which websites should appear for certain search queries.
  • It can be used to judge the quality of backlinks pointing to your website, and whether they are relevant or not.

How to Increase My Domain Authority?

Increasing domain authority may seem daunting, but there are several strategies you can use to do it. Here are the three most important ones:

  1. Improve Your Content Quality: The best way to improve your DA score is by creating high-quality content that users find useful and shareable. Publish content regularly, optimize it for search engines (SEO), and ensure it’s relevant to the topics your target audience is interested in.
  2. Build Backlinks: Another vital factor that affects domain authority score is the quality of backlinks pointing to your website. The more authoritative websites link to you, the higher your DA will be. Make sure you build backlinks from trusted sources like industry-relevant blogs, news websites, etc.
  3. Improve Site Architecture: Structuring your website in a user-friendly way plays an essential role in improving DA scores. Keep the navigation clear and intuitive, design pages with contextual information, and optimize page loading speed. Additionally, ensure that internal links are properly set up to pass link equity between pages.
  4. Monitor Your Competitors: Keeping track of your competitors will help you understand how they are improving their DA scores. Take note of the strategies they use and replicate them to improve your own score.

Brillity Digital Can Help Increase Your Domain Authority!

Domain authority is an essential metric for determining a website’s trustworthiness and relevance, and therefore it impacts where that website appears on search engines. To increase domain authority, you should focus on creating high-quality content, building backlinks from authoritative sources, improving your website’s architecture, and monitoring your competitors.

If you Googled “how to increase my domain authority score,” it means you are looking for ways to improve your website’s trustworthiness and relevance. Brillity Digital is a full-service digital marketing agency committed to helping businesses improve their SEO and rank higher on SERPs.

At Brillity Digital, our approach is different; we focus on developing customized strategies built around your specific business, industry, and goals. So, if you’re looking for a reliable agency to help increase your domain authority score, look no further than Brillity Digital!

Schedule a no-obligation consultation with one of our SEO specialists today, and let’s start working on a strategy to get your website ranking higher on SERPs.

About the Author

Vivianna Davis

Vivianna Davis

Vivianna Davis is our Director of Operations. She specializes in search engine optimization, project management, and operations. In 2019 she was a BizWest Women of Distinction nominee.