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Google Ads vs. Facebook Ads: Which is Right for Your Business?

Updated on January 15, 2025 by Taylor Graham

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Choosing the right advertising platform can significantly impact your business’s success. Google Ads and Facebook Ads are two of the most popular options, but which one is right for you? Brillity Digital will break down the key differences and help you make an informed decision that will take your business to the next level.

Understanding Your Business & Advertising Goals

Before exploring the specifics of each platform, it’s essential to define your marketing objectives. 

Are you looking to:

  • Drive website traffic?
  • Generate leads?
  • Increase brand awareness?
  • Boost sales?

Your goals will ultimately influence the best platform to utilize.

Google Ads: A Direct Approach

How it works: Advertising on Google allows you to display your ads on Google Search, the Google Display network, and other Google properties. When users search for specific keywords related to your products or services, your ad can appear at the top of the search engine results page. Google Ads users typically go further down the sales funnel and have a higher intent to purchase, contributing to its direct approach. Display ads will be displayed on over 2 million sites across the Google Display network.

Best for: Businesses that want to target users actively searching for specific products or services.

Key Benefits:

  • Immediate Results: You can start seeing results quickly, especially for well-targeted keywords.
  • High Intent Traffic: Users who click on your ad are likely to be interested in what you offer.
  • Precise Targeting: You can target users based on keywords, demographics, and geographic location.

Facebook Ads: A Social Approach

How it works: Facebook Ads allow you to reach a broad audience on Facebook, Instagram, and the Meta Audience Network. You can target users based on interests, demographics, and behaviors.

Best for: Businesses that want to build brand awareness, engage with their audience, and drive website traffic.

Key Benefits:

  • Visual Appeal: Facebook’s visual format allows you to create engaging ads with images and videos.
  • Targeted Audience: You can target specific demographics, interests, and behaviors to reach your ideal customer.
  • Retargeting: You can retarget users who have visited your website or interacted with your ads.

Which Platform Should You Choose?

The best platform for your business depends on your specific goals and target audience. 

Here are some general guidelines:

  • If you want to drive immediate sales or leads, Google Ads is a great option.
  • Facebook Ads is a better way to build brand awareness and engage your audience.

At Brillity Digital, we believe the most effective strategy often involves a combination of both platforms. You can maximize your reach and achieve your marketing objectives using a multi-channel approach.

Are you interested in exploring whether Google Ads vs. Facebook Ads are right for your business? Brillity Digital can help companies achieve their 2025 goals by crafting and executing targeted Google Ads and Facebook Ads campaigns. Our expertise lies in understanding your unique business objectives and developing a data-driven strategy that maximizes your return on investment. Brillity Digital empowers businesses to reach their ideal customers, drive conversions, and achieve sustainable growth in the competitive digital landscape through meticulous campaign management, real-time optimizations, and transparent reporting.

About the author

After taking the leap to leave her corporate paid social career behind in 2020 and spending the last 5 years helping small business owners scale beyond multi six figures as a freelancer, Taylor Graham knows the power that social media, paid ads, and a proven sales funnel can have on your small business.

From Meta, TikTok and Pinterest, all the way to LinkedIn, Twitter, Reddit, and Snapchat—— there isn’t a social media platform Taylor isn’t willing to roll up her sleeves and dive into. Now, she’s bringing her years of expertise and strategies in-house at Brillity Digital.

Outside the office, Taylor is all about globetrotting, playing her daily NYT mini puzzles, reading romantasy books, podcasts, and watching movies on the couch while hanging out with her two cats— Sansa and Oslo.

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