There are 5.04 billion social media users worldwide. And as a business, you can’t afford not to show up or reach customers through those channels. An effective organic social media presence is required to uphold your business’s reputation. 

But it’s not enough to just exist on these channels. You need a thought-out, competitive strategy to help ensure a high level of engagement from your audiences and customers. 

When we say organic social media, that means unpaid social media content. There is also paid social media advertising, which may be a valuable option for your business. Organic social media content helps develop awareness, trust, and loyalty while paid social media content can help boost sales or secure conversions. Deciding which is right for your business is essential to choosing a strong social media strategy. 

Read on to learn more about organic social media marketing and how to integrate it through the various social media platforms. 

Understanding the Social Media Landscape

Marketers who are just developing their organic social media strategies may become inspired by looking at what others are doing on the platforms. Consider what they are posting about, which channels they are posting on, when they are posting, and which posts are gaining the most engagement. 

When it comes to organic social media, there are many different types of posts and content. By creating a wide variety of content forms, you can reach many different audiences and have them engage with your material. 

Optimizing Social Media Profiles

Once you’ve identified which platforms are best for your company’s social media organic growth, you must create a professional social profile. A professional profile will let users know you are a legitimate company. They will be more likely to engage with your posts and check out your other online assets. 

Here are some tips for optimizing your profiles:

  • Use a professional picture and company logo: These elements will make your profile look more professional. They will also help establish your brand identity
  • Fill in as much information as possible: Social media profiles may ask for information such as your phone number, website address, work address, email address, other social media handles, and a short bio. The more information you add, the better.
  • Make sure your information is correct: Incorrect information can diminish your credibility. It can also interfere with a consumer’s ability to learn more about your brand. Double-check your information to ensure it’s correct before starting your posting.

Expanding Your Target Audience

One of the main goals of organic growth marketing is to expand your social media reach. The more people you reach, the better your chances of getting shares and mentions that will expose your brand to new consumers. And the more followers you have, the more likely you are to show up on friend and follower recommendations and gain new followers. 

Start by adding all the contacts in your network. Many social media sites will integrate with other platforms so you can send friend and follow requests to people you’re connected with on other platforms. But it can be difficult to grow your following beyond that reach. 

One social media marketing strategy to help grow your followers is influencer marketing. You can send influencers product samples that they may feature in posts and videos to raise brand awareness, or you can pay them for a partnership or collaboration. You can also collaborate with complementary industries or businesses to expose your brand to their followers. 

Diverse content will also help you appeal to different audiences. Add interest to your posts with the right balance of images, text, and videos. Mix promotional and useful content to offer value to users while advertising your products and services. 

Creating Engaging Content

You can post all day and night, but your efforts won’t mean much unless your organic content encourages your audience to engage with your posts. Images and videos tend to catch most viewers’ attention. Enhance these elements with valuable information that promotes trust and makes posts more sharable. 

You can also boost engagement by replying to comments. Continue conversations to forge a relationship between your brand and consumers. Posts with interactions also tend to be more visible in newsfeeds. 

Keep in mind that different social media platforms are ideal for different types of content. For example, X (formerly Twitter) is news-oriented. Pinterest often caters to recipes or home decor. Choose the platforms that work best for your industry. Get creative to tailor your organic content accordingly. 

Strategies to Boost Organic Social Media Reach

Here are some other organic marketing methods to consider when building your social media strategy:

  • Post User-Generated Content: As the name suggests, user-generated content is content generated by users. It’s ideal because it boosts engagement and it doesn’t cost you a thing. You can encourage UGC by asking people to post pictures and videos of themselves using your products and services. You can even make it into a contest to boost participation. 
  • Use Live Streaming: Live streaming is another engaging organic marketing strategy tool. It puts your followers in the center of the action and allows them to communicate with you in real time. It can provide insider insight into your products, services, and events. 
  • Post Quality Content: Low-quality posts can ruin your company’s reputation. Ensure your posts feature high-quality images, and well-written, valuable information. 
  • Use Analytics: Social media platforms will provide analytics that tell you when you got the most engagement, and which posts received the most comments, shares, and likes. Study these tools to determine the best time to post and the materials that are gaining the most traction. 

Ready to improve your social media strategy? 

Social media is an essential marketing tool to reach customers organically while growing trust and loyalty. It can also improve brand awareness and online visibility. 

Many companies struggle to keep their social media campaigns going. They may have difficulty coming up with compelling content to post on an ongoing basis. And that’s where we come in. At Brillity, we craft comprehensive, consistent, and complex social media strategies to help you reach your current and new audiences. 

Contact us to learn how we can transform your business’s online presence! 

About the Author

Vivianna Davis

Vivianna Davis

Vivianna Davis is our Director of Operations. She specializes in search engine optimization, project management, and operations. In 2019 she was a BizWest Women of Distinction nominee.