Social media marketing has been revolutionary for a lot of businesses, especially small ones that don’t have a lot of money for a marketing team. Some of the Social media sites you should be using to promote your products and services include Twitter, TikTok, Facebook, Instagram, LinkedIn and YouTube. Getting started with social media marketing may be difficult; and often times, you may have to use paid ads to reach a wider audience.
What Are Paid Ads on Social Media Platforms?
Paid ads are a form of advertising. It’s when brands pay social media platforms in order to get their content shared with a broader and new audience that is likely to be interested. They can do this by boosting the brand’s organic content or designing more structure and detailed advertising campaigns. Algorithms are tricky, and no matter how much you optimize your content, reaching the right audience is not guaranteed. Paid social media is an essential component of a successful digital marketing strategy.
At Brillity Digital – we will work with your team to determine which platforms would create the most opportunity for your business. Keep in mind, depending on your industry, some platforms may perform better than others!