TikTok remains the fastest-growing platform in 2023, with approximately 1.1 billion monthly active users. The United States alone has over 150 million users on the platform, making it an attractive option for businesses looking to reach a broad audience.

But should your business be on TikTok? If so, how do you use the platform for marketing? And are there any benefits of TikTok for business?

How Does TikTok Work? 

TikTok is a mobile video-sharing platform where users can create and share short videos. The platform allows users to add music, filters, effects, and animations to their videos. It also has an array of editing tools that make it easy for users to customize their videos.

When creating content for your business on TikTok, it’s essential to keep in mind the platform’s three main features:

  1. Hashtags – TikTok uses hashtags to help users find content related to their interests. Use relevant and trending hashtags to get your content in front of the right audience.
  2. Challenges – Challenges are fun, interactive ways to engage your followers on the app. You can create many different types of challenges, such as dance-offs, lip-syncs, and more.
  3. Duets – Duets allow users to film themselves in response to someone else’s video. This is an excellent way for brands to join conversations and create more content with their followers.

Why Do Businesses Use TikTok for Marketing?

TikTok’s vast user base and interactive features make it an attractive option for businesses, but what makes it an excellent digital marketing platform? Here are some of the key benefits of using TikTok for business:

  • Increased Visibility

    TikTok’s algorithm is designed to promote content that resonates with users, meaning videos that get a lot of likes, comments, and shares will be displayed more prominently. This helps businesses increase visibility and reach a larger audience.

  • User Engagement

    TikTok’s interactive features make it easier for businesses to engage with their audience meaningfully. Challenges and duets encourage users to interact with a brand’s content, which can help build customer relationships.

  • Cost-Effective

    Unlike many other platforms, businesses don’t need a large budget to start using TikTok for marketing. The platform has a range of free tools and features that can be used to create engaging content.

  • Paid Ads are Available

    TikTok offers several options for businesses that want to invest in paid advertising. These include branded hashtag challenges and sponsored effects, which can help increase visibility and engagement with a brand’s content.

3 Steps You Can Take Today to Start Using TikTok to Market Your Business

It is one thing to have multiple TikTok ideas for businesses, but implementing them is a different story. To get started, here are three steps you can take today to use TikTok for marketing:

  • Create an Engaging Profile – Ensure your profile stands out by adding a professional-looking profile photo and bio that communicates who you are and what your business does.

  • Develop a Content Strategy – Before you start creating content, map out a content strategy that includes topics, posting frequency, and the type of videos you want to create.

  • Join the Conversation – Start by engaging with other users on TikTok and joining in relevant conversations related to your business. This will help you build relationships, boost visibility, and gain followers.

Final Thoughts

So there you have it! Hopefully, this short guide has provided enough information to help you decide if TikTok is the right platform for your business. With some planning and effort, you can utilize TikTok in your social media strategy to help market your business effectively and reach new customers. 

But you don’t have to do it alone; at Brillity Digital, we’re passionate about helping small and mid-size businesses succeed in the digital landscape. We provide comprehensive services that involve creating content, managing campaigns, and providing analytics to track performance. Our team of experienced professionals is well-versed in TikTok marketing and can help you create a tailored strategy that meets your business objectives.

So, if you’re ready to take your business to the next level with TikTok, contact us today! We’ll work with you every step of the way to ensure success and help you reach new customers.

About the Author

Vivianna Davis

Vivianna Davis

Vivianna Davis is our Director of Operations. She specializes in search engine optimization, project management, and operations. In 2019 she was a BizWest Women of Distinction nominee.