Do you want to increase revenue by up to 33% and appeal to over 80% of consumers who prefer shopping from brands they know and trust? Then, you need to focus on brand awareness.

Brand awareness is important in business growth because it influences consumer decisions and helps businesses stand out in a competitive market. It’s also essential for companies to measure their visibility and improve their presence to succeed.

An effective brand awareness strategy should focus on creating a memorable, recognizable brand identity and connecting with customers personally. This can be done by investing in effective marketing channels such as digital advertising and social media, forming partnerships with influencers and other companies, building relationships through customer service, and optimizing content for search engine optimization (SEO).

Let’s learn more below!

What is Brand Awareness?

Brand awareness is the level of recognition and familiarity a business has among its target audience. It encompasses customer loyalty and how well customers can recall their brand’s name, logo, products, or services. It also refers to how easily customers can connect your company with a specific brand offering.

A strong brand awareness strategy is key for any business looking to impact the marketplace and appeal to customers. By becoming recognizable, memorable, and relevant to your target market, you can stand out from the competition and drive more sales.

Why You Need to Use Your Brand Consistently

One mistake that most small and mid-size businesses make is that they don’t use their branding consistently across all channels. This contradicts the entire concept of what is brand identity.

The idea behind consistent branding is that customers should be able to recognize your business no matter where they come across it. That means all your marketing materials, from your website and social media accounts to the physical advertisements you place around town, should use the same color palette, fonts, logos, taglines, and other elements that make up your brand identity.

How Successful Companies Use Their Branding

Wondering how to develop a brand identity that sticks in people’s minds? Let’s take a look at some successful companies that have nailed their branding.

  • Apple is the perfect example of a company that uses its brand consistently. Whether it’s the signature “bitten apple” logo, the uniform white background of its stores, or the use of black and grey fonts on devices, everything about Apple makes it instantly recognizable.
  • Starbucks is another example of a company that has mastered its branding. From the iconic green logo to the design of its store and coffee cups, Starbucks ensures that its customers have a consistent experience every time they interact with the brand.
  • How about Nike’s iconic branding? It all starts with the Swoosh logo. This simple yet powerful symbol is used consistently across clothing lines, advertisements, and websites.

What Happens When You Don’t Use Consistent Branding

To understand the importance of consistent branding, it’s also important to look at what happens when you don’t use one:

  • Companies that don’t use a consistent brand will confuse customers and dilute their message.
  • Branding inconsistency makes it harder for customers to recognize your business.
  • You lose your trust and credibility with customers because they don’t know what to expect from you.
  • Your marketing efforts will be less effective because customers won’t be able to connect your message with your brand.

3 Things You Can Do This Week to Improve Your Brand Awareness

There are limitless brand awareness strategies you can execute to improve your brand recognition. Here are three actionable steps you can take this week:

1) Create a Brand Style Guide: A brand style guide is a document that outlines the visual elements of your brand, such as colors, fonts, logos, and other design elements. This ensures that everyone in your organization is creating materials with consistent branding.

2) Leverage Social Media: A social network like LinkedIn is a powerful platform to build brand awareness and connect with your target audience. Focus on creating content that resonates with your followers and encourages engagement. Other socials like Twitter and Instagram are great for sharing visuals that represent your brand.

3) Invest in Paid Advertising: Investing in paid ads, such as Google Ads or Facebook Ads, is an excellent way to reach potential customers. Ensure to leverage visuals that match your brand style guide and focus on targeting an audience likely to engage with your message.

Brillity Digital Can Help You Build Brand Awareness!

If you’re looking to increase your brand awareness, you don’t have to do it alone. At Brillity Digital, we understand that effective branding requires a holistic approach. We offer a wide range of services, from creating social media campaigns and designing websites to running paid advertisements. Contact us today for an in-depth audit of your current branding efforts and a consultation about how to move forward.

About the Author

Melanie Schultz

Melanie Schultz

Melanie is our User Experience and Conversion Rate Optimization expert. She specializes in creating user experience designs that work seamlessly for all users.