If you’re running a small to medium-sized business, you may wonder if blogging is right for you. After all, it takes time and effort to produce quality blog content – and that’s time you could spend on other aspects of your business. 

So why should you consider starting a business blog? For one thing, blogs are an excellent way to build thought leadership and establish your brand in the minds of potential customers. A well-written blog post can also help you rank higher in search engine results, leading to more website visitors and potential customers. 

Still not convinced? Let’s look at some more benefits of business blogging and tips on getting started.

But first…

What Does the Research Say About Blogs and Content Marketing?

There’s no doubt that content marketing is a powerful tool for any business. But what does the research say about blogs’ effectiveness and other content marketing?

Here are some key findings:

  • B2B companies that blog generate 67% more leads than those that don’t (Source: HubSpot).

  • According to Demand Metric, content marketing generates threefold as many leads at 62% less than the cost compared to traditional outbound marketing.

  • According to Demand Metric, 78% of CMOs think custom content is the future of marketing.

  • According to Top Rank Marketing, consumers feel closer to a brand when they see helpful content, which makes up 70% of all consumers.

The Benefits of Blogging

As a business owner, you may wonder if blogging is suitable for your company. After all, producing quality content takes time and effort, and you may not be sure if it’s worth the investment.

What are the Benefits of blogging for business? Fortunately, there are many good reasons to start a business blog. Here are just a few:

1. Blogging Can Help You Attract New Customers

If you produce quality content relevant to your target audience, your blog can be a great way to attract new customers or clients. For example, if you own a landscaping business, you could write blog posts about “10 Tips for Creating a Beautiful Yard” or “5 Common Landscaping Mistakes and How to Avoid Them.”

2. Blogging Can Improve Your Search Engine Rankings

Why is a blog important for SEO? A key advantage of blogging is that it aids in boosting your website’s search engine optimization (SEO). This is because search engines like Google love fresh content, and a business blog provides an easy way to add new content to your website regularly.

3. Blogging Can Help You Build Credibility and Authority

If you produce quality content regularly, people will start to see you as an expert in your field. This can lead to more business opportunities, such as speaking engagements or consulting work.

4. It’s a Great Way to Connect With Your Customers or Clients

Your blog allows you to build relationships with your customers or clients by sharing valuable information and insights. You can also use your blog to get feedback from your readers and learn more about their needs and interests.

 How to Get Started With Blogging

If you’re considering starting a blog, you should know a few things. First, it’s vital to find your passion. What ignites a fire within you? When you have answered that, writing will come naturally about that topic. 

There are a few things to keep in mind when creating content for your blog. First, focus on quality over quantity. It’s better to write one great post than five mediocre ones. Second, use keyword research to determine what topics your audience is interested in. Blogging will help you create content that is both relevant and interesting to them.

Finally, keep up a consistent posting schedule. It will help you build an audience and keep them coming back for more.

Now what?

  1. Create a list of topics based on your customers’ frequently asked questions.
  2. Research what your competitors are doing and see if you can do something similar or better.
  3. Use your blog to share your company’s story and connect with your customers deeper.
  4. Get creative with your content and experiment with different types of posts to see what works best for you and your audience.

Don’t hesitate to contact us if you can’t decide what direction to take your content. We help create custom content plans that produce results. You won’t regret working with our team of professionals!

About the Author

Melanie Schultz

Melanie Schultz

Melanie is our User Experience and Conversion Rate Optimization expert. She specializes in creating user experience designs that work seamlessly for all users.