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December 15, 2022
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Restaurant marketing that fills your tables
We bring in new guests and send orders to your own website, not the delivery apps. Your reports track reservations, orders, and catering inquiries, not likes.
Join our roster of clients who have experienced:
110%
Average YOY increase in Organic Traffic
130%
Average YOY increase in Organic Traffic Conversions
4.9
Average Google rating, based on 30 reviews
60%
of operators reported lower traffic in 2025
How we approach restaurant marketing
As a restaurant marketing agency, we learn your restaurant before we touch your marketing. Your menu, your slow nights and your regulars shape the plan.
In 2025, 60% of operators reported lower traffic and 42% said they were not profitable, according to the National Restaurant Association. Every marketing dollar has to bring guests through the door.
We build a custom plan for your restaurant, not a package. Search, maps, social and your own site work together to get you found and remembered. We report on covers and orders so you can see what it is worth.
Marketing services for restaurants and food businesses
Local SEO
Get found on Google Search and Maps when hungry guests look nearby.
More about local SEO
Google Ads
Reach people searching for catering and curbside pickup.
More about Google Ads
Paid social
Show your food to nearby guests on Facebook and Instagram.
More about paid social
Organic social
Post on a plan and see which posts bring people in.
More about organic social
Web design
Make your own site the easy place to order and book.
More about web design
Email marketing
Bring regulars back with emails that follow the rules.
More about email marketing
Our process for restaurants and food businesses
01
Step 01
Request your free Growth Map
Fill out the form and tell us about your restaurant. It costs nothing.
02
Step 02
We research and build it
We study your website, your Google listing, your competitors and what hungry guests near you search for. Then we build your Growth Map by hand.
03
Step 03
Go over it together
We walk through it with you in a free 30-minute meeting. You see keyword opportunities, how you compare with nearby restaurants and what each channel could bring in, including new guests and revenue. The Growth Map is yours to keep, with no obligation.
04
Step 04
Choose where to start
If local SEO, ads or your website is the best first step, we say so. If it isn’t, we say that too. You pick a starting point that fits your slow nights and your budget.
05
Step 05
We run it and report on covers and orders
We run the work and report on cost per cover and sales per ad dollar. Then we keep improving it.
Not sure which service you need?
Start with Apex, our one-time, paid strategy project. It takes one to two months. You get an in-depth report and a phased plan with projections for your restaurant. You keep the strategy, with no commitment after.
Why choose Brillity for restaurant marketing
You own your accounts
Your site, ads, Google profile and data are yours in writing, so no one can take your listing or ordering link.
Reports tied to covers
Every meeting opens with what you spent and what came back. That means cost per cover and sales per ad dollar.
Orders on your own site
Delivery apps charge 15 to 30% per order, per the Independent Restaurant Coalition. We design your site so ordering direct is the easy choice.
One named contact
We are a restaurant marketing company that gives you one named contact and the same core team, year after year.
Four months, then month to month
Our start is four months, then it is month to month. You can leave anytime, and everything we built stays yours.
What our clients say
The Rio Grande Restaurant
A six-location Tex-Mex restaurant group needed a stronger digital presence to attract more customers.
★★★★★
“We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.”
Jeff Moore, PT DPT
CEO, Institute of Clinical Excellence
★★★★★
“These folks are organized, have great instincts for your specific market, and back everything objectively with numbers. If you’re looking for full service digital marketing, Brillity is your team!”
B
Brian Melrose, DPT
Onward Physical Therapy
★★★★★
“They have helped our team distill messaging, enrich our digital presence, and develop a complete digital strategy. I’d recommend them to anyone looking for digital marketing that delivers!”
Jesse Sullivan
Greeley Hat Works
FAQs
How do I use social media for restaurant marketing?
Post on a set schedule, show real food and real people, and track orders and reservations. Pair posts with Facebook and Instagram ads, since organic reach alone is hard to count on.
How do I do restaurant marketing?
Start where guests look. That means your Google Business Profile, reviews and website. Then add local search and social. A restaurant digital marketing agency can run these and report in plain words.
How do I use email marketing for my restaurant?
Build a list with a sign-up on your site and at the table. Send offers and news on a steady schedule. Every email needs an unsubscribe link and your mailing address, as the FTC’s CAN-SPAM rules require.
How do I track restaurant marketing ROI?
A restaurant marketing firm should show what each dollar brought back. We report cost per cover, which is what you paid to get one guest in, and sales per ad dollar.
How much should a restaurant spend on marketing?
It depends on your margins. With 42% of operators not profitable in 2025, start with a budget you can tie to covers and raise it as results come in. Ad spend goes straight to the platform in your name.
Get in touch about your restaurant
The Growth Map is a free look at your website, search rankings, paid ads, site speed and local listings. You keep it whether you hire us or not.
1
Fill in the short form.
2
We build your Growth Map.
3
We walk you through it.