Offers to Include in an Optimized Landing Page
Landing pages have the sole purpose of converting leads for your business. However, you can make your landing pages more effective through various types of offers. Here are some types of content offers to considering including on your next landing page.
Offer free resources that add value to your audience and visitors. Free resources to offer may include:
- Ebooks and whitepapers: Include topics you want your audience to learn about
- Guides and tutorials: Step-by-step instructions on how to accomplish specific tasks
- Templates and worksheets: Offer practical tools for streamlining tasks
Discounts and Promotions
Drive more sales and landing page conversions rates with discounts and promotions, such as:
- Limited-time-offers that create a sense of urgency and scarcity
- Coupon codes and exclusive discounts
- Bundles deals and packages
Free Trials and Demos
Free trials and demos are powerful tools in driving leads and conversion. According to statistics, the average free trial conversion rate for opt-in trials is 18.20%. Allowing users to experience your product’s value firsthand builds trust and motivates them to buy.
You can direct users to a page where they can sign up for free trials, such as software and similar products, using personal details. Additionally, offer freemium models of your products, with free basic features and premium upgrades.
Contests and Giveaways
Encourage user participation and shares through contests and giveaways. You can achieve this through the following:
- Referral programs that reward users for spreading the word
- Social media contests to encourage participation and shares
- Prize giveaways incentivizing action and valuable rewards
- Subscriptions to enter a giveaway
- Join an email list for a free product sample
Consultations and Assessment
Offer personalized advice and analysis to your audience. These may include free consultations offering expert guidance and recommendation, assessments and audits that evaluate performance and identify opportunities and personalized reports with customized insights and actionable strategies.