Analytics & Reporting
Your Marketing Data Is Useless If It Doesn’t Change Decisions
April 20, 2026
Why reports only matter when they lead to a decision.
Read why marketing data must change decisions
Nonprofit marketing that finds donors and tracks results
We bring in the donors, students, and members you need, and we take on the work your small team has no time for. Every report tracks donations, registrations, and enrollments.
Join our roster of clients who have experienced:
110%
Average YOY increase in Organic Traffic
130%
Average YOY increase in Organic Traffic Conversions
4.9
Average Google rating, based on 30 reviews
5.0%
estimated growth in total giving in 2025
How we work with nonprofits and education groups
We work with nonprofits and education groups by learning how you operate, who you serve and how you fund or fill your programs. Then we work on getting you found by the people already looking for you.
Giving is shifting. Total giving grew an estimated 5.0% in 2025, but major and supersize donors drove almost all of it, and the sector served fewer donors for the fifth year in a row. That makes being easy to find matter more, not less.
Your plan comes from your goals, not a package. We track donations, registrations, enrollments and exams in accounts you own. Every report shows what came in and where it came from.
Services for nonprofits and education groups
SEO
Search engine optimization (SEO) helps your site show up when donors, students and members search for your cause, course or exam.
More about SEO
PPC
Pay-per-click (PPC) ads put your giving, course or registration page in front of people at the moment they search.
More about PPC
Email marketing
Email keeps supporters and learners close with appeals, reminders and enrollment notices on a steady schedule.
More about email marketing
Conversion rate optimization
Conversion rate optimization (CRO) makes donation, registration and inquiry pages easier to finish, so more of the people who find you act.
More about CRO
Organic social media
Organic social keeps your channels active without adding a full-time job to a small team.
More about organic social
Our process for nonprofits and education groups
01
Step 01
Request your free Growth Map
Fill out the form and tell us about your organization. It costs nothing.
02
Step 02
We research and build it
We study your website, your search results, similar organizations and what donors, students and members search for. Then we build your Growth Map by hand.
03
Step 03
Go over it together
We walk through it with you in a free 30-minute meeting. You see keyword opportunities, how you compare with similar organizations and what each channel could bring in, including donations, registrations and enrollments. The Growth Map is yours to keep, with no obligation.
04
Step 04
Choose where to start
If SEO, PPC or email is the best first step, we say so. If it isn’t, we say that too. You pick a starting point that fits your goals and your funding.
05
Step 05
We run it and report on results
We track donations, registrations, enrollments and exams in accounts you own. Then we report on what came in and where it came from, and keep improving the work.
Not sure which service you need?
Start with Apex, our one-time, paid strategy project. It takes one to two months. You get an in-depth report and a phased plan with projections for your organization. You keep the strategy, with no commitment after.
What sets Brillity apart from other agencies for nonprofits and education
You own your site and ads
Your site, ad accounts and data are yours in writing. A small team should never lose access to its own accounts.
Reports tied to results
We report on donations, registrations, enrollments and exams, not clicks. That is what an education marketing agency should show you.
Tracking that shows what works
We track which searches, ads and emails lead to a gift, a registration or an inquiry, so you know how people found you.
Four months, then month to month
A four-month start, then month to month. Nonprofits with no firm marketing budget can adjust as funding changes.
One named contact
One account manager and the same core team, so your small team gets a partner, not another vendor to manage.
What our clients say
Sim2Grow: Getting in Front of Your Audience in a Competitive Market
A nursing education product company needed to demonstrate the value of their product beyond the standard purchase many programs make.
320%
growth in organic traffic
200%
growth in Google Ads conversions
“People often mention they’ve seen our company online.”
Kateri Gabriele, Sim2Grow
ICE: A Reliable System for Real Results
A physical therapist training school needed a reliable digital marketing system.
63%
growth in organic traffic
Page 1
for target keywords
★★★★★
“We finally found somewhere where you told me what we got for what we put in, we were able to scale things that work and stop things that didn’t. I’ve been looking for that for the past decade.”
Jeff Moore, PT DPT
CEO, Institute of Clinical Excellence
★★★★★
“These folks are organized, have great instincts for your specific market, and back everything objectively with numbers. If you’re looking for full service digital marketing, Brillity is your team!”
B
Brian Melrose, DPT
Onward Physical Therapy
★★★★★
“They have helped our team distill messaging, enrich our digital presence, and develop a complete digital strategy. I’d recommend them to anyone looking for digital marketing that delivers!”
Jesse Sullivan
Greeley Hat Works
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FAQs
How do I get more donations for my nonprofit?
Make yourself easy to find, then make giving easy. Search ads, SEO and email bring people in, and a simple donation page helps them finish. Start year-end work early, since giving searches peak in November.
How do I increase enrollment?
Make it easy to find your program and easy to sign up. We improve search rankings, run ads for people who want your program, and shorten inquiry forms so fewer interested people drop off.
How do I market online courses?
Show who the course helps and what skills it builds, then get it in front of them. We use search, email and paid ads to reach people who need the training, and we track sign-ups from each.
How do I use Google Ad Grants?
Google sets the rules for Ad Grants, and we do not manage those accounts. We handle the digital marketing that gets your organization found, including SEO, paid ads, email and your website.
How will I know it’s working?
You will see what matters to you. Reports show donations, registrations, enrollments or exams, tied to the ad, page or email that drove them.
Get in touch about your organization
The Growth Map is a free look at your website, search rankings, paid ads, site speed and local listings. You keep it whether you hire us or not.
1
Fill in the short form.
2
We build your Growth Map.
3
We walk you through it.